“We as consumers care about the supply chain that brings us our products – the days are gone when one can turn a blind eye to the negative human, environmental ramifications of sourcing practices,” said Matthew Longwell, Global Product Manager at Blue Bottle Coffee. Consumers are placing increasing importance on where their coffee comes from and the conditions those that produce it operate in. The point raised by Nguyen on consumers wanting to know who exactly they are supporting through their purchases is an important one, and perhaps underpins the popularity of this corner of the coffee sector. “For consumers who care more about where their products come from, single estate coffee offers a level of visibility into the supply chain and assurance in who their dollars support.” “Single estate coffee is becoming more popular because it offers full transparency and traceability of the crop, all the way down to the single farm,” Sahra Nguyen, CEO and Founder of Nguyen Coffee Supply told New Food. So, why are we seeing a boom in single label coffees? The coffee market has been displaying a healthy growth rate for some time now, with the certified coffee market also on the up in the past five years. We don’t use this term, but we have direct relationships with a number of estates and release coffees that are traceable to a particular farmer.” Are we seeing a boom for single origin coffees? These coffees would come from a particular farm as opposed to a mill or co-operative. “Single estate coffee is a bit more specific. At Blue Bottle, we have traceability back to the co-operative or mill for all of the coffees we purchase – even those that go into our blends. “In some cases, you might see roasters marketing coffees as single origin, and only share the country of origin, in other cases, roasters may provide the exact plot on a particular farm where the coffee is grown. “There is no official definition of ‘single origin’, which can make things confusing,” revealed Shaun Puklavetz, Coffee Sourcing & Relationship Manager at Blue Bottle Coffee. To get some clarity on the differences between single origin and single state, we sought the expertise of two coffee retailers: Blue Bottle Coffee and Nguyen Coffee Supply.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |